by Renton de Alwis and
Russell Johnson

A SET OF LEARNING TOOLS

• An interactive high definition DVD-based computer program with self-paced chapters suitable for projection in a classroom or auditorium or individually on a laptop or personal computer.
• A Powerpoint-compatible module for teachers, which can be customized by an instructor.
• Useable as is, as an outline for a semester of study or as an audio visual aid to existing programs .

SECTIONS

1. The History of Travel
2. Travel and Tourism Today
3. How Tourism Works
4. Sustainable Tourism
5. Who Are The Customers?
6. Distribution: Connecting Customer with the Experience
7. Marketing and Selling Travel
8. The Future
9. Travel and Tourism as a Profession

STANDARD VERSIONS

• Standare International Version : Includes DVD and a customizable Powerpoint version which will allow a teacher/trainer to augment the program with individualized content.
  

CUSTOMIZED VERSIONS

• NTO/Education Ministry: Focus, visuals and information customized for specific destinations.
• Sector: Focus, visuals and information customized for specific sectors such as MICE, airline, cruise, travel agent, adventure sectors..
• Branded Corporate: Focus, visuals and information customized for an individual hotel chain, airline or other commercial brand.
• Non-Profit Partner: For organizations that wish to assist in providing distribution in volume.

The Authors:

Renton de Alwis
most recently head of Sri Lanka Tourism, is one of Asia’s best-known and respected tourism executives. With more than 30 years experience in tourism, business and communications management, he has been involved in marketing, promotion, conservation, human resource development, crisis management and information technology. His assignments have included Vice President Asia of the Pacific Asia Travel Association and CEO of the National Association of Travel Agents, Singapore. He has served as a Chief Technical Advisor and consultant with the UNDP, WTO, ADB, UNESCO, ILO and ESCAP in the ASEAN and SAARC countries, Greater Mekong countries and China. Renton has organized human resources conferences in Bali, Hong Kong and Vancouver and several training programs, including "World of Many Faces: An Introduction to the Profession of Travel and Tourism," the forerunner to this initiative.

Russell Johnson
President of California-based Travelmedia Communications is an award-winning broadcaster, documentary producer, writer and former university journalism professor. During his 24-year career in the tourism industry, Johnson has winged his way to 58 countries, developing media projects and strategies for airlines, cruise lines, hotel chains, governments including Thailand, Nepal, Austria, the State of California, numerous CVBs and organizations such as UNDP, the Asian Development Bank and the Pacific Asia Travel Association. Johnson produced the "Jewels of the Mekong" marketing project in the 1990s and recently developed the communications package for the ADB's "Mekong Tourism Strategy." Johnson is also well known in the high tech industry. His "radio-station-in-a-box" invention is in use in communities and schools around the world and is featured in UNESCO’s guide to village radio. With de Alwis, Johnson developed the original "World of Many Faces" tourism education initiative.